Social Generated Campaigns

Social Generated Campaigns is where we bring a product to life… Memes, videos*, and the truly magical intersection between dry tech jargon and cat videos.

*Please note that I did not film or edit these videos.

Context Matters Campaign

At my former employer, connecting the dots between assets was important. That’s why we developed the “Context Matters" campaign - a funny riff on cybersecurity terms like vulnerabilities, posture management, and patching.

This campaign ran November - February and yielded 3-4% engagement rate.

Simplicity Campaign

It all started with a word…simple. From there, the team brainstormed how to execute a social campaign off of one word. What is the definition? Synonyms? Antonyms? What's it mean to me? To you? Then… the ideas. Then this campaign, filmed and edited by staff designers, came to life. 16 published posts from July-September 2021 yielded 1.3% engagement rate.

Server Self Care Campaign

What if your server could take time off? With Nutanix, you can enjoy down time without downtime. In this series, we took a server on a bunch of adventures: bubble bath, spa day, pumpkin patch… all the things our customers can do with more time back from less downtime in the datacenter. 42-published videos from November 2019-November 2020 and yielded >1% ER.

One Click Versus Campaign

Want to know something really great about Nutanix? One click upgrades. What could you do in the time it takes to upgrade your AOS, AHV, file services, and NX appliance BIOS? Could you…solve a rubik’s cube? Make a slam dunk? Eat 3 scoops of ice cream? This video series showcases that nothings easier and quicker than one click upgrades. Series was ran 60 times across social channels from March 2019 through December 2019 and yielded 1.2% ER.