Let social tell your story.
I’ve seen success in many programs including the launch of a global social media strategy, community management, employee advocacy, brand ambassadors, influencer partnerships, brand and style guidelines, corporate-wide social media policy, and more. I have led executive communication programs, built crisis planning and action plans, and developed an internal editorial council.
By managing a team of in-house and agency designers, copywriters, and analytics/operations focused team members, I have helped set the vision for many companies social media programs. I strive to ensure my team is constantly creating visually pleasing, on-brand, and timely content that aligns with our brand pillars and overall mission.
View follower and engagement rate growth from one of my former employers below:
Follower Growth
Engagement Rate
Puzzle Pieces of a Social Strategy
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Employee Advocacy
Your employees are your best megaphones, but how do you engage with them as ambassadors for your brand? I’ve built and scaled employee advocacy programs that play an impactful role in a brand’s awareness.
In parallel to employee advocacy, I’ve built social selling programs to help sellers successfully cultivate their LinkedIn profiles and build relationships with prospects.
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Executive Social Media
Exec social should accomplish a few things. First, it is crucial you position your executives as thought leaders in your space. Second, they should be human. Have them share their interests, passions, and build talk tracks for them on social media that help their audience understand who they are and what they believe. I have ghost written executive social content, built content calendars for the C-suite, and crafted in-depth suggestions on content creation.
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Crisis Communication
I have experience developing crisis criteria, communication plans, and how social should act as a vehicle for appropriate information. From announcements regarding CEO transitions to Social Justice movements, decision criteria on what (and when) to post is key.
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Social Media Policy
I have experience developing policies for how a company and its employees should conduct themselves online. This is written documentation you can point employees to in the event they are acting as unofficial spokespersons, sharing private company information, negative/bullying behaviors, etc.
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Secondary Handles
By developing secondary handle strategies, we can work to ensure that all external comms from a company are aligned in an attempt to not weaken or disrupt the brand.
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Community Management
I’ve built and developed response guidelines for community management monitoring. Listening and engaging with your audience is the unsung hero of social media success.
Livestream Strategy
Fall 2019, I saw Randi Zuckerberg, brains behind Facebook and CEO of Zuckerberg Media, give a keynote presentation at a Social Media conference. She mentioned in her keynote that she invented Facebook Live. MIND BLOWN. Continue scrolling to learn about the strategy and performance behind live streaming.
Conferences
Livestreaming capabilities first became available in early 2019. I tested livestream in 2019 at a large-scale American event, highlighting keynotes for those that couldn’t attend. Due to the immense success of those livestreams, I cultivated a “livestream strategy” which led to numerous other event and conference livestreams. By 2020, 3 conference livestreams had over 160,000 impressions.
Livestream Interviews
Remember early 2020? Our worlds forever changed, we were separated from our coworkers, friends, and family. Lonliness and depression was on the rise. An idea arose: What if we start running “impromptu” interviews using live-streaming on LinkedIn, Facebook, Twitter, and Youtube? Well, the rest is history. After five episodes, showcasing practitioners, executives, and influencers, I saw the following success in metrics:
113,820 impressions
2,871 engagements
1,731 clicks
2.7% Engagement Rate
After seeing success at one company, I continued to lead interviews similar to this at other companies.
Product Announcements
At a previous company, we tested promoting new product announcements by live streaming. We promoted two sessions: NA/EMEA and APAC. Together, these two streams brought in:
71,485 impressions
2,120 engagements
4.1% Engagement Rate