Social and Digital Strategy
I’ve seen success in many programs including the launch of a global social media strategy, community management, employee advocacy, brand ambassadors, influencer partnerships, brand and style guidelines, corporate-wide social media policy, and more. I have led executive communication programs, built crisis planning and action plans, and developed an internal editorial council.
By managing a team of in-house and agency designers, copywriters, and analytics/operations focused team members, I have helped set the vision for many companies social media programs. I strive to ensure my team is constantly creating visually pleasing, on-brand, and timely content that aligns with our brand pillars and overall mission.
View a few follower growth and engagement rate growths from former employers:
Follower Growth
Engagement Rate
*Nutanix follower growth and engagement rate
Engagement Rate
*IQVIA engagement rate
Puzzle Pieces of a Social Strategy
-
Employee Advocacy
Your employees are your best megaphones, but how do you engage with them as ambassadors for your brand? I’ve built and scaled employee advocacy programs that play an impactful role in a brand’s awareness.
In parallel to employee advocacy, I’ve built social selling programs to help sellers successfully cultivate their LinkedIn profiles and build relationships with prospects.
-
Executive Social Media
Exec social should accomplish a few things. First, it is crucial you position your executives as thought leaders in your space. Second, they should be human. Have them share their interests, passions, and build talk tracks for them on social media that help their audience understand who they are and what they believe. I have ghost written executive social content, built content calendars for the C-suite, and crafted in-depth suggestions on content creation.
-
Crisis Communication
I have experience developing crisis criteria, communication plans, and how social should act as a vehicle for appropriate information. From announcements regarding CEO transitions to Social Justice movements, decision criteria on what (and when) to post is key.
-
Social Media Policy
I have experience developing policies for how a company and its employees should conduct themselves online. This is written documentation you can point employees to in the event they are acting as unofficial spokespersons, sharing private company information, negative/bullying behaviors, etc.
-
Secondary Handles
By developing secondary handle strategies, we can work to ensure that all external comms from a company are aligned in an attempt to not weaken or disrupt the brand.
-
Community Management
I’ve built and developed response guidelines for community management monitoring. Listening and engaging with your audience is the unsung hero of social media success.